With EDDM, you can target those homeowners specifically without having to purchase mailings. For example, you are a plumbing services provider in Los Angels, California and you want to target homeowners in a particular neighborhood who may need your services. You simply choose the carrier routes that you want to target and the USPS will deliver your postcards to every door on those routes. The beauty of EDDM is that you don’t need mailing lists. The way it works is that you select the carrier routes that you want to target and then the USPS will deliver mailpiece to every door on those routes. It is a direct mail marketing campaign that allows businesses to target specific neighborhoods with their marketing materials. What is EDDM?ĮDDM is short for Every Door Direct Mail. ![]() First, let’s talk about EDDM cards in general. ![]() In this blog post, I will break down the EDDM postcard dimensions requirements and other important things so that you can get your direct mail campaign up and running in no time. The United States Postal Services EDDM manual tells all about the postcard and flyer size requirements and what you need to do to be in compliance.īut the problem with the USPS manual is that it is 1300 pages long and full of technical jargon that can be hard to understand!ĭon’t worry, the printing pros at Catdi Printing have got you covered. And what better way to do that than with direct mail?Įvery door direct mail can be a great marketing tool, but it can also be a bit confusing – especially when it comes to understanding USPS EDDM postcard dimensions requirements. Example: "1 of 5," "2 of 5," etc.Things You Need To Know About EDDM Postcard Sizes And other RequirementsĪs a business owner, you know that staying top of mind with your customers is key to driving sales and keeping your business afloat. For multiple boxes, number them as "1 of X", with "X" being the total number of boxes. Write "Every Door Direct Mail–Retail" and "Open Immediately" on each box.Address your boxes to "Postmaster" at the Post Office you're shipping to. ![]() Postmaster Instruction Letter PDF (23 KB).Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB).Include your telephone number on the front of the check, in the Memo section. If you haven't paid for your order online, include a check or money order payable to "Postmaster" or "Postal Service" for the amount of postage for your mailing.Place an envelope containing the following in the box:.Place your mailing bundles with attached facing slips in a box.If you want your EDDM mailing sent to a distant ZIP Code ™, send your mailing by Priority Mail ® service to the Postmaster for that neighborhood route. Take the mailing to the Post Office for your selected ZIP Code.Note: Be sure to fill in the carrier route information on the back. Include a completed Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB).Gather your mailing bundle(s) with the proper facing slips.The Order Summary in the EDDM Online Tool will show your payment and specific Post Office drop-off location. If you need assistance with properly formatting your mailpiece indicia or need access to a printer, online direct mail specialists and local printers can help you get the job done.ĭropping Off Your Mailing at a Post Office Leave 1/8" of space around the top and right edge.ĭownload a ready-to-use EDDM Retail Indicia. ![]()
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